Strong Babies campaign launched in hope to reduce infant mortality

Infant mortality is a major cause of concern in Milwaukee. The major reason being prematurity. To raise awareness about this a citywide campaign has been launched.

Mayor Tom Barrett launched Strong Babies campaign on Thursday. He said that we focus on the issues like co-sleeping but for every baby who dies from co-sleeping, there are four babies who die because of complications due to prematurity. The Strong Baby campaign was first launched in 2010 and re-launched in September.

Mayor has teamed up with Serve Marketing and the YMCA for the campaign. They selected 10 healthy babies to give the message. These babies and their families were introduced at a press conference. During the conference Barrett said that there are no better ambassadors to give this positive message than Milwaukee’s own babies.

The parents of the children are excited. They said that they were happy to support such a noble cause.

117 babies died last year and 60 percent of those were because of complications in prematurity.

 … MORE

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